Over the last few years, Cross-border selling has been gaining momentum in the world of eCommerce. When particular products or brands are not available in their country, customers often choose to shop for the same from global sellers.
However, in Southeast Asia, shopping from international brands had a major downside for a long time - there was no option to pay Cash On Delivery. As payment flexibility increased, with Lazada introducing COD for cross-border customers, it propelled its popularity and demand.
Today, the trend is slowly and steadily gaining preference in the Asia Pacific region.
Cross-border eCommerce is projected to account for 22% of eCommerce shipments of physical products by 2022, a report by Statista suggests.
But, what does this rising popularity mean for businesses managing multiple brands across borders? If you are a cross-border actor, you are likely to encounter some challenges before you can enjoy the benefits of selling internationally.
When you sell products in a new market, it is crucial to understand customer behavior and obtain enough information before jumping in. For example, in Southeast Asia, customers prefer to ‘browse and buy’ instead of ‘search and buy’. This behavior is peculiar when compared with other markets.
If you wish to initiate and increase sales of your products, you must empower yourself with knowledge about how to attract and retain customers, what products to sell on which marketplace, and so on.
Being listed on a marketplace is just the beginning of a successful cross-border presence.
The cost of shipping a product across borders is massive. In the current context of the pandemic, the cross-border business model has been confronted with a heavy cost of last-mile delivery. For example, if you want to ship a product from the UK to Malaysia, the cost of shipping is almost 3 times higher this October as compared to last year.
The reason for this increase is a lack of fulfillment capacity, a decrease in the number of commercial flights and freight planes. In fact, commercial flights are operating at just 5% capacity.
Ultimately, the consumer has to pay extra shipping fees.
This has created a dent in the appetite for cross-border purchases.
Every country follows a different tax system for retail businesses. When selling internationally, you will need to consider the export taxes applicable in your country as well. The varying numbers and percentages can lead to trouble if you are not careful.
Furthermore, when shipping a product across borders, you must ensure hassle free custom clearance. It would take a long time for you to understand what went wrong, delaying the delivery of your product.
If things go south, handling all this can cost you time, money, and reputation.
It is likely that you do not have the resources with the required training and skills to execute seamless cross-border eCommerce operations. When you don’t have a team of focused individuals who can prepare curtailed marketing campaigns, optimize catalogs, and help your products stand out across marketplaces, you obstruct your own global growth.
Another crucial factor is having spare funds that can be used for special situations. When managing brands on different online platforms across various countries, your logistics requirements naturally increase, especially during special sale seasons. For such times, you need reserved funds that you can deploy as required to scale your infrastructure temporarily.
When your products are in transit in a foreign country you have no control over them. It gets difficult to track if they are on route, delayed, or worse - if they disappear.
This lack of visibility is obviously a real concern for you and your end consumers. There are high chances of fraudulent activities as well, for which you can be charged by the country you are shipping your product to.
This can hamper your brand image as well as increase the cost of selling across borders.
Cross-border businesses usually follow the method of ‘Payment first, delivery later’. Customers are often not comfortable with this as they do not know when their product will arrive and are suspicious of being cheated. When there is no ease in terms of modes of payment, it can cause a challenge for you.
Confusion with currencies can occur if you have multi-brands or your clients request you to sell their products across multiple countries. This becomes an even bigger problem when reconciling payments. You have to keep track of prices and conversion rates for more than one country. And, the calculations are endless making it difficult to report adequate figures to your suppliers.
As the platform for retail has changed, it is only natural for the methods handling the same to change as well. Here are some tips and practical insights that can help you manage multiple brands across borders:
In cross-border eCommerce, it is crucial to have the proper knowledge about the market you are expanding to. This can be achieved with either of the following:
So, for example, in Singapore, the Government offers systematic help to SMEs by guiding them on everything like providing funding to enable them in creating strong content, helping them to spend money the right way on marketing, and get access to the consultant who will assist and train the teams involved in operations. Such programs can be helpful for all businesses.
To a lot of upcoming brands, this may seem like an unnecessary expense but if you wish to handle your cross-border eCommerce operations smoothly and build a presence in new markets, having an advisor will definitely simplify things for you.
A Cross-border Advisor will help you in solving challenges like local know-how about a new market, which products to sell on which marketplaces, optimizing brand content and ratings, as well as provide insights regarding various marketing strategies that you can implement to strengthen your presence across borders. Given their expertise, they comprehensively analyze the market you wish to establish your presence in and equip you with the right tools to jump in.
Once you have an advisor on board, it is equally important to have resources that understand how cross-border operations work. Having an experienced staff that can conduct deep market analysis, observe various elements, adjust the pricing, the content, and see how your products are performing against your competitors plays an important role when selling across borders.
This can transform your cross-border operations completely.
Having a strong brand presence on a marketplace is key when looking at cross-border eCommerce. You must understand that as a business, you are now present on a marketplace but there are thousands of other products similar to yours, selling on the same platform.
You must focus on how to stand out and prepare a plan of action to be consistently unique on these marketplaces. Factors like proper product details, relevant images, prompt response to queries, exceptional customer service, having proper store ratings, etc. will help you gain the brand visibility that will drive home sales for you while selling across borders.
It is crucial to ensure that the shipping model you choose is trustworthy and cost-effective. Today, logistics companies, global actors, and marketplaces are coming up with innovative models to minimize the impact of the pandemic on cross-border shipping expenses. For example, products that were shipped on an express model are now being shipped on a postal model.
To simplify shipping solutions, you can deliver products via the postal system. It is slower but is also remarkably cheaper. It is a growing trend observed recently. Sellers are adapting to the services of companies like Asendia, who have a postal license and can get last-mile delivery done through postal networks.
As Cross-border sellers, you must adapt to the local payment preferences of the market you are planning to serve. In Southeast Asia, customers prefer to have multiple options when choosing the mode of payment, especially if they are shopping from an international seller. So, if you want to ensure more sales, the key is to have flexible payment options available. So, a shopper in Singapore can shop for a product from China and pay when it is delivered.
This is likely to help customers trust your brands, increase order volumes, and build brand loyalty.
The modern requirements and form of cross border selling call for automation and process streamlining.
Multichannel management software can help you gain control and visibility over your cross-border activities and sell products on top marketplaces in other countries.
Such systems are integrated with multiple sales channels available across different regions you want to sell into. What’s more, they help you synchronize inventory for all these platforms and give you real-time updates when orders come in.
It helps you cut the costs of managing sales in other countries; even simplify your retail methods and reduce resources required to execute cross-border eCommerce. You earn more as you avoid unnecessary expenses, plan ahead, and tackle challenges that can hamper sales. It ensures you are on track irrespective of the online trade situation.
Holistic software, with rich and stable integrations, will help you with scaling your business globally.
Cross-border eCommerce can be a great opportunity if you prepare to navigate its challenges before entering a new market. There are practical aspects that need to be considered before jumping in. Once you equip yourself with the required insights, the right technology tools, and in-depth knowledge regarding the market you wish to enter, you will be able to manage multiple brands across borders seamlessly.
Interested in transforming your existing multichannel selling, retailing, or eCommerce service business? Speak with our expert now.
Integrate your online channels in few steps, and try out all features of the SelluSeller
Receive the latest insights, reports, research papers, news bytes, and important announcements from Anchanto.
8 Valuable Principles of Establishing Project Management Processes
For businesses that wish to scale while maintaining quality work and standardized operations, Pro...Learn more
Why Should Brands Adopt Omnichannel Retail?
For brands, omnichannel retail holds endless opportunities and benefits. With a key strategy in p...Learn more
5 Metrics to Strengthen your Multichannel Sales Strategy
To be successful in Multichannel Sales, you must analyse your existing channel operations closely...Learn more
How eCommerce Marketplaces Can Help You Setup Offline Presence in a New Market
To establish an offline presence in a new market, brands can begin by selling through eCommerce m...Learn more
Meet Bhushan, Product Consultant at Anchanto
Freshly out of college, Bhushan joined Anchanto’s rapidly growing team three years back. His jour...Learn more
Anchanto facilitated successful year-end eCommerce sales of Filipino local businesses amidst Covid-19
Anchanto helped Filipino businesses navigate challenges & scale operations online during COVI...Learn more
7 Key Steps to Set up Operations in a New Market
Establishing offices and operations in a new country requires detailed market study, proper strat...Learn more
Top tips to boost your social media and social commerce strategy
Your social followers can gradually convert to your shoppers. Here are few ways on how you can ma...Learn more
Electronics Conglomerate Panasonic announces eCommerce expansion across Asia-Pacific in partnership with Anchanto
Panasonic, a global electronics conglomerate announces partnership with Anchanto to streamline it...Learn more
Starting a New Job from Home: 7 Anchanto Stories
Listen to the stories of Anchanters who joined the company during a global crisis and how they na...Learn more
Social Commerce: The Winning Combination of Social Media and eCommerce
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you...Learn more
6 Useful Practical Insights to Manage Cross-border eCommerce
Understand the challenges of cross border eCommerce and how to tackle them through intuitive tech...Learn more
Preparing your logistics business for special sale seasons
Plan ahead for sales season this year with these recommendations for warehouse management system ...Learn more
How to Leverage YouTube for Retail Businesses
YouTube can work wonders for retail businesses. From having access to a large number of customers...Learn more
8 eCommerce Mistakes to Avoid this Holiday Season
Some businesses struggle to convert their holiday website traffic into sales. If you face this ch...Learn more
Top Multichannel Inventory Challenges and Solutions
Shifting to multichannel sales, you are likely to encounter commonly faced inventory challenges a...Learn more
Content Asset Management: A key to multichannel eCommerce success
Digital Asset Management (DAM) and Product Information Management (PIM) are two systems help that...Learn more
Retail distribution giant Valiram selects Anchanto to accelerate its global eCommerce transformation
Valiram, South-east Asia’s leading retail specialist, announces partnership with Anchanto to soli...Learn more
How to achieve control over your online retail business and improve its visibility
Understand how technology and software solutions can help eCommerce businesses to improve control...Learn more
Analysing The New Normal for Fashion eCommerce
The Covid-19 pandemic has changed the way in which shoppers use eCommerce, especially when fashio...Learn more
Using my past entrepreneurial experience to solve eCommerce Challenges for Enterprises
My experience as an entrepreneur helped me solve the challenges faced by eCommerce enterprises as...Learn more
Practical insights to implement a robust Omnichannel strategy for your retail business.
A few years back, ‘Omni-channel’ was merely a buzzword, a theoretical concept that was just discu...Learn more
How we conceptualised and launched our latest innovation in just 3 months
When it comes to innovation, we are always on the lookout for newer ways to make our customers’ e...Learn more
Scaling your logistics and fulfillment business with the right technology.
According to a report by Mordor Intelligence, the logistics market in APAC is set to grow at a CA...Learn more
Overcoming challenges of cross-border eCommerce
Over the last few decades, selling has seen a logical progression. Earlier, the brick-and-mortar ...Learn more
Utilizing Cutting-edge Technology to Overcome the Challenges of Channel Management
Distributors have long played an important role in streamlining the operational lines between man...Learn more
Onboarding customers remotely: how the pandemic helped us learn & innovate processes
Aligned with our deeply ingrained objectives of delivering anchanting experiences to our customer...Learn more
How to Use Partnerships & Tools for Shorter Time-to-market?
As a retail brand or distributor, time is of the essence, especially when you want to expand your...Learn more
Can sticking to a marketplace harm your online trade?
There’s no doubt that eCommerce has given businesses a new lease of life. Much of the overhead th...Learn more
How brands overcame the channel conflict dilemma
Earlier, businesses had to establish their dealer and retailer networks in all geographies, putti...Learn more
Anchanto achieves profitability and receives S$16.6 million in ongoing Series C-funding round for market expansion & product development
Anchanto’s SaaS offerings receive a vote of confidence from globalcompanies due to steady profita...Learn more
How can distributors keep both brands and buyers happy?
As the world shifts to the new normalcy and adopts online shopping, your distribution responsibil...Learn more
Australia: How Anchanto is ramping up growth in the region
After entering the Australian market in late 2019, we are well underway to serving as a bridge fo...Learn more
Creating a Successful Cross-border eCommerce Strategy for Your Business
Cross Border eCommerce strategy is one of the major factors associated with the future of eCommer...Learn more
Should you outsource eCommerce operations or manage them in-house for your brand?
It is no secret that the global retail economy is changing fast and eCommerce has a significant p...Learn more
Execute Seamless eCommerce operations on-the-go with the all new SelluSeller App!
The world, as we knew it, has completely changed over the past few months. A remarkable shift can...Learn more
The Power to manage business ‘on-the-go’ for eCommerce leaders.
Living through a pandemic has altered the way people across the world shop, leading to a remarkab...Learn more
SelluSeller Now in Your Palm- An eCommerce Management Revolution
Aligned with our vision of making multichannel selling & eCommerce logistics simple for every...Learn more
Enhancing eCommerce Logistics Operations with Cutting-edge Technology
The eCommerce wagon runs on the tracks of resourceful supply and excellent connectivity. As onlin...Learn more
2018’s Top Ecommerce Trends That Will Shape Online Selling in Southeast Asia
As online selling is a fairly new retail method, ‘change’ is a common expectation for almost all ...Learn more
The Influence of COVID 19 on Fashion eCommerce
Understand the existence of consumer trends for fashion industry during the lockdown period and h...Learn more
What does the current pandemic mean for brand marketing agencies?
The Covid-19 pandemic has shut offices and significantly affected our world, but it has also resu...Learn more
Exploring the Future of Australian Businesses in Asia - I
Covid-19 has become a force that has changed the way in which businesses operate, strategize and ...Learn more
Exploring the Future of Australian Businesses in Asia - II
In order to grow and thrive in a post-pandemic era, Australian businesses must analyse the risks ...Learn more
How to avoid human mistakes in eCommerce with Automation?
eCommerce businesses in Southeast Asia have struggled for a long time dealing with manu...Learn more
How Should I Structure my Warehouse?
The efficiency of an eCommerce business depends heavily on how well its warehouse is op...Learn more
How to Improve User Ratings on Seller Centre
As an online seller, you must be well aware of the importance of the ratings that you get on your...Learn more
How to Structure Fulfillment Operations for Your Selling Business?
Fulfillment operations primarily refer to the process of getting a product delivered to the right...Learn more
What is the difference between B2C & B2B Fulfillment?
With the rapid expansion in the Australia digital economy and online purchasing decisio...Learn more
How to Avoid Overselling?
Inventory and stock management are one of the biggest challenges faced by enterprise eCommerce bu...Learn more
What is the Difference between WMS and eWMS?
Warehouses have always been an integral part of any retail chain business and proper wa...Learn more
How to Reduce Customer Complaints and Claims
When the customer is unsatisfied, investigating the way they are treated, is important.Learn more
3 Things You Need to Master To Sell More on Marketplaces
Why is it that global businesses and brands, most often, seem to be miles ahead in their approach...Learn more
How to Make an Effective Social Media Plan for Your Online Store
A Social Media Marketing Plan or social media plan is a document that details the strategies in s...Learn more
How to Use Emotional Persuasion as a Growth Tool for Online Selling
Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concep...Learn more
Top Marketing Strategies for Your eCommerce Store in 2018
eCommerce is the next big thing when it comes to online web stores in AustraliaLearn more
Top 5 Ways to Advertise Your Products for Free on the Internet
E-commerce is what Australia is going towards with each passing day. With the rise in the accessi...Learn more
How Do I Sell Online in Australia For Free?
To sell online without having to spend a penny, you have several options: through social networks...Learn more
Decoding the Cross-Border eCommerce Puzzle
Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.Learn more
Grow Your Online Business by Selling More to Current Customers
When you ask a co-seller what their goal is when they start start selling in Australia, they almo...Learn more
How to Transform Occasional Buyers in Frequent Customers?
While online sellers and brands always seek to expand their reach to increase their sales in Aust...Learn more
Five Most Common Mistakes Made by Online Stores
Revenue in the eCommerce market of Australia amounts to US $8,591m in 2018, and it is expected to...Learn more
7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online
Local marketing is the process of optimizing your website’s brand in a way that adapts the localLearn more
How to Choose the Perfect Theme for Your Online Store
Judging a book by its cover may not be a good way of understanding our society, but when it is aboutLearn more
Best Software and Apps to Edit Product Photos
We all know about Photoshop, one of the most common and efficient image editing software in South...Learn more
How to Describe a Product in Your Web-Store?
The content is king. A phrase conveys the importance of your titles, descriptions and other texts...Learn more
The Drop Shipping in eCommerce: Is it Possible to Sell Without Having Inventory?
The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any ...Learn more
How to Choose an online marketplace to sell your products?
A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenu...Learn more
Eight Effective Ways to Promote Your Products on eCommerce Platforms
When planning to promote your products to strengthen the sale, you should not limit yourself to t...Learn more
How to Master Product Photography on a Tight Budget
If you are one of those who keeps uploading the product photos provided by your supplier,Learn more
Nine Effective Strategies to Increase Additional Sales
Selling more is something that obsesses both online and offline marketers. Hence, a seller is con...Learn more
Top 10 DIY Things to Make and Sell Online
Australia has a history of thousands of years. This means people residing here have ideas of art,...Learn more
Marketplace Aggregation – Why It Can Make or Break Your Online Business
Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing busines...Learn more
Dont Just Meet Marketplace SLAs, Beat Them!
With the spurt in Australia eCommerce, sellers need to deal with a deluge of Service Level Agreem...Learn more
How to Use Discounts and Deals to Get More Customers Come and Stay Forever
Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online ...Learn more
How to Maximize Selling During Peak Season
For an online business seller in Australia, holidays are golden opportunities for increasing thei...Learn more
How to Be an Online Power Seller on Major Marketplaces in Australia
The rising popularity of Australian eCommerce marketplaces has led to increase in the direct comp...Learn more
Top Products to Sell Online in Australia
With a history of over 40,000 years, Australia is one of the 17 mega diverse countries in the world.Learn more
How to Start Selling Online in Australia
The massive shift of Australia retail towards digital has opened up a whole new world of opportun...Learn more